Boom Collaboration and Image Star Partner to Expand North American Reseller Channel
February 12, 2025
Boom Collaboration – Austin, Texas, United States
Image Star – Middletown, Connecticut, United States
Boom Collaboration has selected Image Star as an authorized distribution partner for its line of meeting room solutions in the United States and Canada. Through this strategic distribution relationship, Image Star will support Boom resellers with distribution, sales, marketing, and technical support services across the company’s full assortment of cameras, speakerphones, audio/video all-in-ones, and accessories.
Boom is a global innovation leader in simple and smart hardware solutions for collaboration and conferencing, based on an ethos of delivering ‘better meetings simply’. Known for combining intuitive setup, beautiful design, AI-powered features and smart value, Boom helps businesses deploy easy-to-use meeting room solutions tailored to any space. With a true partnership model for resellers rich in support, Boom is emerging as the channel’s choice for high impact collaboration systems.
“The market for video conferencing solutions is rapidly growing, but too few channel resellers are seizing the opportunity,” said Philip Crean, chief commercial officer for Image Star. “When Covid shut down offices, video meetings became the new norm, driving a sea change in conferencing hardware to incorporate video. But, many resellers and users still remain wary of video meeting equipment that was historically difficult to setup and operate. That is where Boom is the channel’s best friend: these solutions are delightfully simple to use, beautifully designed as today’s consumer expects, and backed by true partners that are as committed to your clients’ success as you are.”
High performance
Boom Collaboration was created in 2020 by founders Fredrik Hörnkvist and Holli Hulett. The Austin-based business has quickly developed an extensive remote meeting portfolio and operates in over 30 countries as part of a continuing expansion program – backed by a feature packed website at boom.co
Through this relationship with Image Star, Boom can tap the firm’s nationwide distribution network, deep client relationships, and IT and service capabilities to provide best-in-class distribution support for dealers. Image Star clients will benefit from access to Boom’s high performance A/V solutions, lucrative partner program, and comprehensive pre-sale and post-sale support.
That’s the view of Hulett who emphasized: “Partnering with Image Star will help expand our reach and support for the US IT reseller channel.” She added: “Meeting room solutions offer tremendous growth potential for resellers: organizations everywhere are using these products today and can benefit from a simpler to use, better designed approach. We look forward to partnering with Image Star and the channel to meet the opportunity with Boom’s innovative solutions and hands-on consultative approach.”
Her enthusiasm is shared by fellow founder Hörnkvist who highlighted: “Boom offers innovative hardware and connectivity solutions for every meeting room requirement. From our high performance MAGNA Pro PTZ camera to our HALO intelligent videobar and ZYGO one cable connection hub, we are looking forward to making a real difference to the sales success of Image Star’s expanding customer base.”
Resellers can now order Boom conferencing hardware from Image Star today. Clients can contact their Image Star account executive for product, pricing, and program information at sales@imagestar.com.
For sales or media inquiries, please contact Image Star or Boom:
Sales and Media Contacts:
Carrie Erwin, National Sales Manager
Chris Widocks, PR Manager Boom Collaboration chris@boom.co
About Boom Collaboration
Founded in 2020 and headquartered in Austin, TX, Boom Collaboration develops conferencing and collaboration hardware solutions for a wide array of meeting environments. Boom was born by founders Fredrik Hörnkvist and Holli Hulett who have a natural love for collaboration and a strong desire to address both current and future video conferencing trends, through an agile organization that brings innovation to today’s dynamic and diverse meeting room spaces. Boom believes excellent hardware that delivers smooth video and crystal clear audio brings the world one step closer and helps customers accomplish more together in less time. For more information visit boom.co.
About Image Star
Image Star is a wholesale distributor of hardware, software, supplies, and solutions for the workplace IT industry. Image Star carries globally recognized brands, emerging innovators, and its own house brands for high performance at exceptional value. Our mission is to help independent IT channel resellers tap into new technology and thrive, and we have the broad line card and SMB-focused specialty services to make it happen.
Learn more at https://imagestar.site, and follow Image Star on LinkedIn.
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