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From Printing to Digital Transformation: The Case for IT Expansion

Updated: Apr 2


In the rapidly evolving landscape of office technology, print and copy dealers find themselves at a crossroads. Traditional printing and copying services, while still essential, are no longer sufficient to meet the complex needs of modern businesses. As digital transformation sweeps across industries, there is a growing demand for comprehensive IT solutions that encompass not only printing but also a range of other technologies. In this article, we will explore why print and copy dealers should expand into new IT product categories, the top expansion opportunities available, and the best practices to ensure success in this transition.



People working in a modern office at computers


Reasons for Expansion


Print and copy dealers have compelling reasons to diversify their offerings and venture into new IT territories. Firstly, diversification mitigates the risk of dependence on a single market segment. By expanding into IT, dealers can create additional revenue streams and reduce their vulnerability to fluctuations in the printing market. Moreover, customers today expect a one-stop solution for their office technology needs. By offering a comprehensive suite of IT products and services, dealers can better meet these evolving demands, enhancing customer satisfaction and loyalty.



Expansion Opportunities


The opportunities for expansion into new IT product categories are vast and varied. One promising avenue is computers and peripherals. With businesses constantly upgrading their hardware and investing in new technologies, there is a consistent demand for computers, laptops, monitors, and other peripherals. Print and copy dealers are well-positioned to capitalize on this demand by integrating computers and peripherals into their product offerings.



Dynabook Portege Notebook PC


Another lucrative opportunity lies in scan, data capture, content management, and workflow automation solutions. As businesses seek to streamline their operations and embrace digital transformation, there is a growing need for efficient document handling and workflow automation. Print and copy dealers can leverage their expertise in document management to provide comprehensive solutions that encompass scanning, data capture, content management, and workflow automation.



People working at a conference table with a Xerox N60W Pro Scanner


Additionally, audio/visual, communication, and conferencing solutions represent a thriving market segment. With the rise of remote work and virtual collaboration, businesses are increasingly investing in immersive solutions to facilitate seamless communication and collaboration. Print and copy dealers can meet this demand by offering a range of solutions to facilitate hybrid/remote collaboration..



Hybrid Conference Room with Kandao Meeting Pro


Best Practices for Success


Expanding into new IT product categories requires careful planning and execution. Print and copy dealers should begin by conducting thorough market research to identify customer needs, assess competition, and evaluate the viability of new IT product categories. Establishing partnerships with reputable vendors is essential to ensure access to quality products and support services.


Furthermore, investing in staff training is crucial to equip sales and technical staff with the knowledge and skills required to sell and support new IT products effectively. Prioritizing excellent customer service is also paramount to build trust and loyalty among customers. Finally, developing targeted marketing campaigns to raise awareness of new IT offerings and attract potential customers is essential to drive growth and success in this transition.



How Image Star Can Help

The imperative for print and copy dealers to expand into new IT product categories is clear. By diversifying their offerings and embracing new technologies, dealers can position themselves for sustained growth and competitiveness in the digital age. But, you don't need to do it alone. The Image Star Partner Ecosystem offers a wide array of leading technology brands to jumpstart your line card expansion. Plus, Image Star and its partners offer sales, marketing, and technical support to ensure your success even if you are new to a category. With careful planning, strategic partnerships, and a commitment to excellence, print and copy dealers can successfully navigate this transition and unlock new opportunities for innovation and success.

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